Adelaide 500 Supercars race ticket revenue and attendance up after revamp under Labor
adelaide 500, attendance, holden, Hospitality, peter malinauskas, race, Supercars, Tickets, valo
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, 2022-12-04 17:53:30,
The South Australian government says ticket revenue for the Adelaide 500 is up 60 per cent on the last Supercars race in the city two years ago, but the cost of the race has not been disclosed.
Key points:
- The Adelaide 500 was cancelled by the previous Liberal government
- Ticket revenue and attendance numbers were up compared to 2020
- Broc Feeney won for Holden in the last race in the Supercars Championship
More than 258,000 fans went to the four-day Supercars event in the Adelaide CBD over the weekend — a 25 per cent increase on the last time the event was held.
No dollar figures, though, have been released for ticket revenue or the cost of holding the event.
The 2020 race attracted the lowest crowd since 2003, with 206,000 people over the event’s four days.
The former Liberal government declared it over, blaming the crowd downturn on the bushfires, the coronavirus pandemic, the demise of Australian manufacturing and the traditional Holden versus Ford rivalry.
It was brought back by the new Labor government after the March state election.
South Australian Motorsport Board chair Andrew Daniels said most of the fans went for more than one day.
He said set-up costs were higher than expected and the final bills were still being finalised.
“Our aim was not just to bring the event back, but to bring it back at a much higher level and really restate that bar,” he said.
“So a lot of new infrastructure…
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