Here’s Why The Genesis G70 Is A Bargain Luxury Car With Supercar Performance
Staff, 2022-12-31 11:31:00,
From the same company that brought you the Hyundai Accent and the Kona, brings the luxury oriented Genesis G70. Started in 2015, Hyundai wanted to create a spinoff, in order to change their dwindling brand image. Beyond hiring German designers from already established brands in the luxury space, the brand had to change its MO entirely in order to not be seen as the bottom scrapers of the automotive industry.
Distaste for Korean-based vehicles was rampant throughout the early 21st century. The cars were cheaply made, filled with plastic bits and pieces, and quite frankly unreliable. Hyundai had multiple allegations and recalled millions of vehicles under claims of engine fires, airbag failures, and other serious instances of bad looks.
The Genesis G70 Is A New Type Of Korean
In times of a reeling brand, it takes a hail mary to fix it all. Enter the Genesis G70. The Hyundai Group needed a bang, something to bring relevance to their name again. The Genesis brand nameplate does that. A luxury division of one of the last Asian holdouts to enter the space. Honda with Acura, Toyota with Lexus, and so on and so forth, however Hyundai needed a winner.
In order to compete with the likes of the BMW 3-Series, the Mercedes-Benz C-Class, and the Audi A5, Hyundai needed more than a suped-up version of the Sonata, instead they went for something better, the best of every world. The G70…
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