How Daniel Mac found fame on TikTok and boosted his net worth
, 2022-12-02 07:00:14,
On a prime stretch of Rodeo Drive, flanked by Cartier and Bulgari, TikTok star Daniel Macdonald is doing what he does for a living: running up to drivers of supercars and asking, “What do you do for a living?”
That simple premise and the responses it has elicited — cannabis distributor, professional cuddler, stunt double, poker player, ladybug breeder, “nothing” — have made the 25-year-old a repeat viral sensation. Across his five main social media accounts, where he goes by Daniel Mac, he has amassed more than 21 million followers in the two years since posting his first car video.
Most of Macdonald’s clips spotlight unknown people who are fabulously wealthy, or who just spend like they are. But he’s also snagged CEOs, race car drivers and celebrities including Wiz Khalifa, Giannis Antetokounmpo, Jay Leno and Shaquille O’Neal (who answered, “I sleep with your mom — and your father.”).
Daniel Macdonald first began asking rich auto owners what they did for a living while he was training to become a financial consultant at Charles Schwab in Dallas. He has since quit his job, signed lucrative endorsement deals with brands including Heineken and Gillette, and moved to Hollywood.
(Mel Melcon / Los Angeles Times)
In September, he asked President Biden what he did for a living (in a staged bit to promote electric vehicles); another video, viewed more than 5 million times, led to a top Apple executive getting fired over his crude answer.
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