From a two-man start-up to one of the most lauded performance marques in the world today, Mercedes-AMG is a veritable success story. This year, the company celebrates its 55th anniversary by spotlighting this extraordinary achievement and setting its sights on the future.

The incredible success of Mercedes-AMG is one for the history books. The company has not just repeatedly set standards in the performance and sports car market over its 55-year corporate history, but won hearts and brand recognition beyond compare. 

A Pioneering Vision

The story began in 1967, when engineers Hans Werner Aufrecht and Erhard Melcher founded an independent firm specialising in performance improvements for Mercedes-Benz vehicles. The initials of AMG stands for  Aufrecht, Melcher and Großaspach, which was Aufrecht’s hometown in Germany. Despite its modest beginnings, this local start-up went on to achieve a stellar reputation for designing racing engines and developing custom road cars. 

The company eventually became the high-performance subsidiary of Mercedes-Benz AG, and has never once stopped in its tracks in building on its position as one of the leading performance and sports car brands in the world.  Today, Mercedes-AMG is based in Affalterbach in a state-of-the-art development site with its own engine manufacturing facility, more than 2,000 highly qualified employees and a unique vehicle portfolio.

To fully appreciate