South Australia is looking to cash in on the success of last weekend’s Adelaide 500 by announcing international megastar Robbie Williams as the headline act for the 2023 event.

Williams, who headlined the AFL grand final pre-match entertainment, will perform after Sunday’s race next year, which is scheduled for November 26. He also performed at the 2018 event.

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“Australia is one of my favourite places in the world to tour; I feel so at home there and hugely appreciate the warm, loving welcome I always receive,” Williams said.

“I can’t wait to be back in Adelaide to perform at the VALO Adelaide 500 in 2023 and spend some time with my fans.”

The revamped Adelaide 500 has been hailed a roaring success with more than a quarter of a million racegoers flocking to the track.

Official attendance figures reached 258,000 across the four-day event, which surpassed the crowd numbers seen in 2020 and 2019.

Premier Peter Malinauskas said it exceeded his own expectations and was already thinking about making next year more fan friendly in the expected hot conditions.

“We made a commitment to not only bring back the great race that is the VALO Adelaide 500 but, also, make it an event which will bring our events sector roaring back to life,” Malinauskas said.

“And we have done this in securing one of the world’s best entertainers to celebrate the…