[Staff, 2022-12-09 12:44:19,
Tesla has opened its first stores in Thailand in a direct challenge to Chinese products in the same market space.
Online orders for Tesla cars started this week with plans to deliver the first vehicles in the first quarter of 2023. The Southeast Asian market contains over 600 million customers, making it a prime focus for growth among automakers to expand sales, especially of electric vehicles.
Tesla has pledged a significant investment and plans to open its first service center and supercharger stations in Thailand in March, with a further 10 throughout 2023.
Tesla has made the Model 3 Long Range and Performance models available, as well as three versions of the Model Y to “meet the specific demands of the EV lifestyle for every Thai driver.”
Vehicles will range in price from 1.76 million Thai baht to 2.5 million baht – $50,000 to $71,000 – lower than what locals expected.
One potential buyer, Apichat Prasitnarit, noted that a number…
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