► Alfa is readying a new compact crossover
► Key focus on profitability and sales volumes
► Baby SUV will be electric and hybrid

Alfa Romeo’s CEO, Jean-Philippe Imparato, has confirmed his engineers are working on a new B-segment electric SUV, revealed in CAR magazine’s artist’s impression a year ahead of launch.

It’ll be unveiled in 2024, slotting into the firm’s line-up beneath the Tonale SUV and becoming a new rival for the likes of the Peugeot e-2008, Mercedes EQA and BMW iX1. 

The new B-segment crossover will kick off Alfa’s ambitious plan to launch a new car every year between now and 2029. It’ll also become one of the main breadwinners in Alfa Romeo’s newly electrified line-up, granting it enough financial wriggle-room to launch exciting products like its upcoming supercar and replacement for the Giulia saloon. 

Until recently, projects like those were hanging in the balance. Imparato told CAR magazine that, when it was governed by FCA, Alfa Romeo was losing money hand over fist – and that made it rather difficult to secure funding from head office for its performance vehicles.

Those plans weren’t shelved when Stellantis took the reins in 2021, but the new group’s boss Carlos Tavares wasn’t prepared to let his other brands bankroll Alfa Romeo’s product strategy. So, he gave the Italian firm an ultimatum: either start making money or lay your neck on the chopping block. 

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