Automakers have been on a scary rollercoaster ride since the COVID-19 pandemic hit us all back in 2020. While Porsche was no exception, they were able to post record profits in 2022. The Volkswagen Group-owned company is striving to keep this up while synchronously investing in ways to meet the world’s carbon neutrality goals.

Porsche is one of the highest valuable automakers that had operating profits of $7.18 billion (converted from 6.8 billion Euros) in 2022. This equates to an 18% return from sales. Through its Road-to-20 strategy, Porsche’s goal is to reach a 20% profit margin. With upcoming expenditures peaking in the 2023/2024 fiscal years, some significant price hikes are going to be necessary to maintain momentum.

Related: Here’s The Truth About The Increases In Pricing For The 2023 Dodge Charger And Challenger

The Porsche 911 May Price-Out Those Dreaming Of One

As Porsche’s flagship model, the 911 models will surely be hit with some substantial price increases. You have, without a doubt, built your perfect Carerra online (maybe several times) with the automaker’s extensive build & price tool. You know what options you need, want, and can only dream of having. Luckily, you will not have to give up the ICE powertrain option with the new EV push.

Common upgrades like paint-to-sample deviated stitching packages and Porsche performance upgrades may be out of reach for some potential customers very soon. Now is not the time to…